Well, another Apple event is upon us and, once again, Apple themselves are (sort of) the cause of their own leaks. The entire phone lineup names have been leaked. If ‘iPhone XR’, ‘iPhone XS’ and ‘iPhone XS Max’ are the best their marketing team could come up with, they really should be ashamed. Even Max vs Plus is an odd decision, given there is already a brand of ‘Plus’. Apple’s presentations can usually sell ice to eskimos, so it’ll be interesting to see how they spin it in a few hours.

Andy Nicolaides @AndyNicolaides
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